Launchpad

The Core Concepts: Initial Offering & Launchpad

Initial Offering is an event where digital assets, to be utilized within a WEB3 project, are distributed among its foundational community. Although this event may be identified by different terminologies such as ICO, IEO, IDO, and IGO, each of these terms signify the same concept: distributing digital assets to the community. As WEB3's core value lies in its decentralized community, a project cannot kickstart without the distribution of digital assets to this community. Thus, Initial Offering stands as a pivotal event that heralds the beginning of a WEB3 project.

A Launchpad is comparable to a specialized platform that manages Initial Offerings, similar to the services provided by crowdfunding platforms. The Launchpad plays a crucial role in facilitating the Initial Offering, allowing the community to acquire tokens once they understand the project's vision and blueprint. From the project's perspective, it serves as a service that alleviates the burden of extensive publicity, while from the community's perspective, it functions as a platform that discovers and promotes potential projects, making it a distinctive and valuable marketing platform for both parties involved.

Identity Distortion: The Unfortunate Shift of Initial Offering & Launchpad

With the significant growth of the crypto market, the fundamental identity of Initial Offering has become somewhat skewed. The value of tokens distributed through Initial Offering witnessed a steep ascent, and as a result, the WEB3 community was drawn to Launchpads not due to alignment with the project's vision and plans, but simply lured by the potential returns. Consequently, projects began to focus more on selling tokens at the highest possible price. The original essence of the Initial Offering — creating an initial community through token distribution — was lost, turning it into an event primarily driven by speculative demand.

In a bullish market, this structure may not pose significant issues. Irrespective of a project's intention, tokens are disseminated to the community through the Initial Offering, allowing the project to take off with substantial resources. With favorable market conditions, the community may still glean a positive experience. However, in a bear market, this mechanism falters. Even highly promising projects can't guarantee success, and a structure that aims to sell tokens at the highest possible price can't provide a positive community experience during bearish conditions. This has led to the community growing wary of participating in Initial Offerings, which in turn has resulted in projects struggling to form their communities.

Refocusing on the Essence

The essence of WEB3 lies in the community. An Initial Offering that fails to attract a community is pointless, and the distorted Launchpad model causing this issue needs rectification.

Iskra aims to redefine the Initial Offering and Launchpad in a way that supports the successful launch of WEB3 game projects and provides a positive experience for the Iskra community. It's time to shift our focus back to the core.

In the Iskra ecosystem, Initial Offering is not a fundraising event, but a promotional launch of game tokens. The Iskra Launchpad acts as a Kickstarter for WEB3 games, showcasing projects to supporters from the Iskra community and enabling them to provide early backing. Supporters, in turn, have the early opportunity to acquire tokens from these projects, establishing a mutually beneficial model that jumpstarts projects and offers growth opportunities for supporters.

Pain Points of Launchpads: The Lock-Up Dilemma

In constructing the mutually beneficial structure of the Iskra Launchpad, there is a long-standing issue within Launchpad services that needs addressing. This issue is none other than the 'Lock-up Dilemma'.

In most Launchpads, tokens allocated during the Initial Offering are subject to a lock-up period, which restricts supporters from utilizing their tokens immediately. This presents a stark paradox. The whole idea of a Initial Offering is to distribute tokens — which represent service rights — to the project's initial user base, but due to lock-ups, these early supporters are unable to exercise their rights.

This issue is especially problematic for gaming projects where acquiring game tokens via an Initial Offering can be seen as an early access privilege. Supporters should ideally be able to engage with the game content swiftly and with ease, reaping the benefits of their early backing. However, due to lock-up conditions, they face a less than ideal user experience, having to wait out the lock-up period before they can truly enjoy the game.

However, the lock-up condition is a necessary evil. It's a defensive measure against those participants who join a Launchpad for speculative gains rather than genuine support for the project. If these participants acquire tokens and immediately sell them off without engaging with the game, it can hamper the project's early stage operations.

So, we're left with a paradox: projects needing early user engagement yet having to impose lock-up conditions as a safeguard. How do we solve this pain point?

The Solution: Iskra Launchpad

Iskra Launchpad emerges as a compelling answer to the prevalent lock-up dilemma, which poses a significant challenge particularly for game projects and their players. With Iskra Launchpad, we transform the launchpad landscape, liberating both game studios and gamers from the constraints of the lock-up issue. Our launchpad empowers game studios to assure their early supporters of game usage rights, while at the same time, it allows gamers to fully immerse themselves in captivating content without restriction. This transformative approach redefines the traditional launchpad model, ensuring a more optimal and engaging experience for all parties involved.